Social Design, Animation
& Art Direction
I've worked at River Group on the LloydsPharmacy account for the last year and a half working on the social media executions. The work is a role with a wide variety of design requirements, from social ads, campaigns and photo shoots. Above is the 2021-22 year review video I artworked with the lead designer and animated, featuring the our performance growth and social engagement.
A Year In Review
For the agency's year performance review we decided to kick off the meeting with an animated show reel of all the content we've created as well as the fantastic results we've produced. Working with the lead designer we developed a format that would display the content in a fun and punchy format in addition to landing the performance stats.
We created a number of layouts and formats that we could use, which I would then lead on animating together.
I've concepted and art directed a number of photoshoots on the account featuring LloydsPharmacy products related to our campaigns and seasonal periods.
Here are some examples of the shots I art directed for the summer product shoot, which I shot at Pixel Eyes Studios. The seasonal shoot was created to to push the Solero suncare range, as well as LloydsPharmacy own products, Viraleze nasal protection and Nivea gift sets, situated in a number of Summer settings: Park, Beach and Garden.